Toys "R" Us is taking a new approach to selling gift cards.They call it the 'Christmas Savers Club'. Basically, consumers can buy a special gift card, add value to it at any location and on October 31, 2010, a 3% bonus will be calculated and added to the card. More details in the fine print.
This is a different approach to selling gift cards; and aside from being innovative, I like the fact this gift card actually increases in value. At ScripSmart we're so used to gift card balances reducing over time, it's refreshing to see the opposite. I also like how the program is tied to the many benefits of the Toy "R" Us gift card who's current Gift Card Score is 76 out of 100. The card holder can use it online, in-store or at Babies "R" Us and there are no fees or expiration.
While some might suggest 3% on a $50 gift card ($1.50) is nothing to crow about, I believe the fact a gift card is giving money back is cause alone for recognition. I'd like to see more gift cards in the market place which gain in value and believe the team at Toys "R" Us may have a winner on their hands.
Cheers to the folks at Toy's R Us for giving us a gift card which gives, not takes.