Gift card promotions are popular with consumers and the companies who issue them. We saw what happend with LivingSocial's Amazon.com Gift Card Promotion and now we have a different promotion by Apple which is generating some great press.
Apple has celebrated the 10 billionth download from the App Store with a free $10,000 iTunes Gift Card for one lucky customer. That customer: Gail Davis from Orpington, Kent, United Kingdom. Unfortunately, the iTunes Gift Card is not redeemable at the Apple Store or on Apple.com, so it might take some time to use the value in the iTunes Store. However, she can gift apps/songs to others.
In the end, it looks like Gail and her family will enjoy free downloads for a long time to come because the iTunes Gift Card does not expire or have any post-sale fees.