Last week we saw the best daily deal so far: LivingSocial's $20 Amazon Gift Card for just $10. According to LivingSocail's website, 1,301,296 people took advantage of the offer for a total of $26,025,920 worth of Amazon.com eGift Cards sold at 50% off. That's a $13,012,960 day compared to Groupon's $11 million dollar day with the Gap.
Here are a few reasons why this deal was so great and more successful than the Groupon/Gap offer:
1) It wasn't a coupon but an eGift Card just like the one you buy directly from Amazon.com.
2) The gift card carried nearly the same terms as the standard Amazon eGift Card: No fees, no expiration, free electronic delivery and the ability to add it to an amazon.com account so it will never be lost.
3) Amazon is a national retailer which carries an extremely wide assortment of products. Just about everyone can find something at Amazon.com.
We'd like to see more gift cards with the standard terms sold at a discount via daily deal sites. In fact, this may be the future of daily deal offers from large national retailers because consumers prefer a gift card with standard/great terms over a coupon with special terms.