TGI Friday's has come up with a fun way to promote their new TGI Friday's eGift Card. It's the called the 'Buy Your Friend A Beer' app. In short, consumers can buy their friends a beer at TGI Fridays via the company's Facebook page.
It's Really Just An eGift Card
Essentially, each time you 'buy your friend a beer', you're buying a $5 TGI Friday's eGift Card. The recipient can then print out their eGift Card and take it to a participating TGI Friday's for redemption. Both the recipents and the giver must be 21 years of age or older. A maximum of $25 in eGift Cards may be purchased per transaction. According to the FAQ, the eGift Card can actually be redeemed for any item on the TGI Friday's Menu, not just beer.
How It Works
When you go to TGI Friday's Facebook page, you must first click the 'Like' button and then you can start the process.
Then you'll need to allow the TGI Friday's application access to your Facebook account. Naturally, they need your list of friends and their ages.Then just select a person, the number of "beers" you're going to buy them. You'll also be given 140 characters to tell them why you bought them a beer.
And finally, you'll have to whip out your credit card to pay the tab.
A Cleaver Promotion
I think this is a pretty good way to promote the use of the company's new TGI Friday eGift Card. Cheers to the marketing folks at TGI Friday's for putting something new and fun toghether.