The National Restaurant Association (NRA) has competed a survey which produced some interesting results when it comes to Valentine's Day: gift cards are rather popular among men.
Given six options, 46% of men liked the idea of a gift card best. Granted a few of the other five options were not things you'd figure men would like (flowers, jewelry, cologne). Regardless, 46% is higher than I expected, even for men.
The NRA also produced the following chart. As you can see, gift card are not nearly as popular with the ladies, however, 13% still liked the notion of a gift card over other traditional options.
So, if you're thinking about a gift card for the man in your life, take a look at ScripSmart's list of gift cards for men and gift cards for Valentine's Day to get some ideas. If you're in a pinch for time, you can narrow the results by card type to show only egift card which are delivered via email and depending on the gift card, can be delivered within hours.
Next year, I'd like to see the NRA include a dinner date as one of the options, because I think most people are keen on having a nice meal with their significant other and among the options, a gift card comes closest.
For more details on the survey, head over to the National Restaurant Associations press release.