Here at ScripSmart we track the terms which people search on the site. It helps us discover new gift cards to rate and also gives us an idea of what type of coverage we have as a whole. It's all very helpful in making ScripSmart better.
This year, I thought it would be fun to take a look at which gift cards have been search for most during 2012. Here is the top 10 most popular gift cards of 2012 based on search requests.
4. Best Buy
6. American Express
7. Home Depot
Looking at the list, it seems about right. I thought you'd others might find this interesting and think this is a fun way to see which gift cards are most often thought of in minds of consumers.
Keep in mind, our data just indicates the brand a consumer was searching for, not the type of gift cards (electronic vs plastic).