Today is Black Friday, a day which has come to signal the first day of the holiday shoping season. Millions of Americans are out hunting for the perfect gift and this year many while choose to purchase gift cards.
According to the National Retail Federation, 80% of consumers would buy at least one gift card this holiday season. The study also suggested 6 out of 10 consumers said they would like to receive a gift card and a total of $28.79 billion will be spent on gift cards during the 2012 holiday shopping season.
Simply put, gift cards are extremely popular with both givers and receivers. However, not all gift cards are created equal. The good news is there are plenty of excellent gift cards available and we'd like to recognize those who are at the forefront of offering the most consumer friendly gift card programs.
Starting today and leading up to Christmas Eve, we're going to specially acknowledging one gold rated gift card each day. We'll publish a list of the thirty-two gold gift cards, announce via twitter and display each day's featured gift card on our homepage.
We're doing this because each year we see a slew of press pieces on why gift cards are bad and how they should be avoided. While there are plenty of gift cards with low ratings on ScripSmart, not all gift cards are bad and many of those articles are misleading. The truth is, many gift card issuers do an excellent job of exceeding legal minims and offering product features the law does not require.
So, if your in the market for a gift card this holiday season, take a look at the ratings on ScripSmart and support those who are leading the way and have been awarded a gold badge from our algorithm. Believe me, it's not easy to archive and these guys deserve to be recognized for taking the effort to offer a best of breed product.